Tuesday, August 19, 2008

Cutting Edge Marketing

Driving out of town, just now. A handwritten sign alongside the highway, near someone's driveway. Free Kittens. Well, that's traditional and adorable. Of course you should spay or neuter your pet, but if you're gonna let 'em breed, absolutely you should give the offspring away to strangers. It's like the Kitty Lottery. One of your kittens could hit the jackpot and end up living with a millionaire, or a rock star.

But the reason I'm posting it here is that beneath those words, in smaller letters, the sign cheerfully urged us to "Reserve Yours Today!" They want you to pre-order! The kittens aren't even available yet! They're trying to create a "buzz!"

This is the sort of thing that's supposed to be depressing--sterile advertising-speak and retail hucksterism infiltrating everyday life. What, are the kids gonna give out Rewards Cards at their lemonade stands, now? Where does it all end?

But on the other hand, it's just so cute. Kittens!

No comments: